In order to make the moment of buying the diamond an exciting, pleasant and not disappointing process we recommend you to follow some simple pieces of advice: Diamond Characteristics Learn about the 4C’s diamond characteristics (cut, color, clarity, and carat). They are simple enough and will let you choose a diamond not depending on someone’s opinion. You need to understand only basic meanings, such as color-grade changes that can affect the price of the jewelry by 20%. Emotions Do not let your emotions to blind your mind when purchasing diamond jewelry. Decide on the range of your budget and your personal...